Shohini Goldin Bhattacharya, A&S '06 Biography

Shohini oversees digital media marketing at Sandbox Strategies, a boutique firm focused on media strategy for video games and consumer technology. She's had an unlikely path to a career in social media, including a degree in international relations (from Hopkins, of course) and a stint in financial services. As it turns out, brand messaging holds much more allure than SWIFT messaging -- so she transitioned into brand communications, with a focus on data-driven social media strategy.  When she's not lurking on Tumblr or Imgur, her social networks of choice, you can find her at choir practice or running up and down the Hoboken waterfront.