2020-2025 Strategic Plan
In October 2016, our Development and Alumni Relations (DAR) team completed a university-wide review – the first ever – of JHU’s alumni engagement programs. One of the recommendations of this review was to conduct an all-alumni survey, which was administered in February 2019. Another recommendation from the review was to engage in a university-wide Alumni Engagement Strategic Plan. Using data from our survey, along with the foundation of our mission, vision, guiding principle and core values, we completed our strategic plan in November 2019.
The Alumni Engagement Strategic Plan is rooted in 14 months of research and discussions among constituents from central Alumni Relations and Johns Hopkins’ nine schools. The process was guided by a 17-member committee, which included representatives from across DAR (annual giving, communications, Alumni Relations and major-gift fundraisers), as well as Johns Hopkins Alumni Council leadership. The committee helped define four strategic priorities and the accompanying goals and recommendations that will shape our success over the next five years.
This strategic plan will serve as a guide for the Johns Hopkins Alumni Association (JHAA), the Johns Hopkins Alumni Council, the alumni offices of our nine schools, and the central office of Alumni Relations. Over the coming year, a strategic plan implementation committee, informed by alumni feedback from the survey, will help prioritize and create a timeline for the recommended activities, recognizing that they will not all take place at once.
Following the five-year time frame for this plan, we are confident that we can achieve our goals by 2025, in time to commemorate the university’s historic 150th anniversary the following year.
1. Provide significant personal and professional opportunities for Johns Hopkins alumni to engage and connect with the university.
2. Deepen current students’ connections to the Johns Hopkins Alumni Community, charting clear pathways through which they will become engaged alumni.
3. Identify and develop future alumni leaders, establishing a diverse and inclusive volunteer pipeline that will cultivate and support increased alumni giving to the university.
4. Improve the systems and infrastructures needed to support collaboration across Development and Alumni Relations offices at all nine schools and with key campus partners to maximize impact, efficiency, and excellence.