Emily Li Mandri Biography

Emily Li Mandri, A&S 2009

Emily Li Mandri is an ecommerce and digital marketing strategist and entrepreneur in NYC. Her shoppable Instagram app Feedshop is used by brands all over the world to easily link and sell their products from Instagram. Feedshop is currently used by brands such as Calvin Klein and Missguided. Li Mandri’s interest in merging digital and fashion stems from when she launched her women’s contemporary clothing line, Natty Paint, in 2009 during her senior year at JHU. The clothing line has been carried by Urban Outfitters and worn by musicians such as La Roux, as well as won Li Mandri the award of Best Local Designer in Baltimore. Upon receiving her MBA from NYU Stern in 2013, Li Mandri switched gears to focus on ecommerce and digital marketing within the fashion industry to help brands increase their brand awareness and sales through digital initiatives. She continues to design and create clothing, which has been featured in publications such as LadyGunn, Sicky, and Sew News magazine.