Sponsored by the JHU Arts, Entertainment, Media, and Entrepreneurship (AEME) Affinity and the Life Design Lab
The highly anticipated and ever-popular annual January Intersession alumni panel is back! This evening is a highlight of Professor Leslie Kendrick's Media and PR in the Big Apple class. Each year, current Hopkins students have the opportunity to visit companies, learn from informational interviews, and ask questions. The Hopkins alumni graciously share their personal experiences, challenges and victories, and paths that led from Homewood to their present day lives. As the digital world changes, so do these stories – and they are always fascinating.
The evening will begin with registration and a reception, followed by a dynamic moderated discussion and Q&A. This event is open to all Hopkins alumni who work or have an interest in the AEME arena and who want to connect with fellow alumni and current students.
Light fare and beverages will be provided.
MEET OUR PANELISTS
Tanmay Manohar, Engineering '10
Tanmay is Senior Director of People Analytics at Viacom and is responsible for building out the people analytics function. He is currently working on projects related to predictive analytics for recruiting, company-wide Diversity and Inclusion analyses for the CEO and Board, employee value proposition, and performance development, among other initiatives. He created the, "HE Business Strategy and Analysis" training content and delivered six training sessions for 133 people globally across the US, UK, SWEMEA, and APAC. He continues to to generate insights, implement predictive analytics initiatives, and drive action from business stakeholders on the full talent management stack, from pre-hire to separation. In his prior role, he was Director of Data Strategy within the Data Strategy Center of Excellence at Viacom.
In addition to evangelizing the standardized use of data science capabilities across the organization, he also worked with the Velocity Creative and Integrated Marketing teams to create two new patent-pending social data products that solve marketing problems such as figuring out who the best social influencers are to case in integrated marketing campaigns! His educational experience includes a MBA from the Yale School of Management (2016) with a functional focus in marketing strategy and social psychology and an industry focus in the media and entertainment space, as well as a B.S. with General and Departmental Honors from Johns Hopkins University (2010) with a double major in Biomedical Engineering and Applied Math and Statistics and a minor in Entrepreneurship and Management. Between his undergraduate and graduate degrees, Tanmay spent four years in Management and Technology Consulting at Accenture.
Rachel Davis, Arts & Sciences '15
Rachel is a Marketing Manager, Paid Media, and Search Lead at theSkimm. Prior to her position at theSkimm, Rachel was a Search Analyst with Publicis where she drove the strategy, planning, and execution of SEO projects on Proctor and Gamble brands in addition to optimizing website structure, content, and experience for organic search and pay-per-click campaigns. She also developed innovative ways of improving website visibility in search results, including new content ideation and content gap analysis. An Economics major at Hopkins, Rachel also minored in Marketing and Communications, including Social Media Marketing, Marketing Research, Copywriting, Creative Strategy, and Graphic Design, and in Entrepreneurship and Management.
Morgan Marc, Arts & Sciences '18
Morgan is a Project Manager with Grey Group. Grey ranks among the world's top advertising and marketing organizations, serving one-fifth of the FORTUNE 500, in 86 countries. Grey's award-winning work resonates in popular culture, makes brands famous, and creates lasting consumer connections. In recent years, Grey has been named ADWEEK's "Global Agency of the Year" twice; ADVERTISING AGE's "Agency of the Year' and CAMPAIGN magazine's "Global Network of the Year" in recognition of its record creative and financial performance. The agency, which recently celebrated its centennial, builds leading brands for many of the world's best- known companies: Proctor & Gamble, GlaxoSmithKline, Pfizer, Canon, Volvo, Marriott Hotels & Resorts, Nestle, AARP, Lindt, Applebee's, T.J. Maxx, and YouTube TV.
Arafel Buzan, Arts & Sciences '15
Arafel is co-lead at The NeuroLab where she utilizes EEG and biometric technology, coupled with behavioral design and data science, to measure subconscious consumer response to media. Her specific research interest is in music cognition, using neuroscience to unpack the ability of various components of sound to drive distinct emotions. Prior to her role as Co-lead at The NeuroLab, Arafel was a Consumer Insight Manager at the same company. Before joining The NeuroLab, Arafel was an analyse with Neuro-Insight, a global neuroconsultancy specializing in the application of neuroscience in the field of media and marketing communications - pioneering the link between brain activity and consumer behavior with the world's largest and most established database of neuromarketing case studies, norms, and benchmarks.
Eddie Seo, Arts & Sciences '06
Eddie is an Associate Director of Project Management at Biolumina, a full-service, integrated agency delivering omni-channel solutions for the pharmaceutical industry. The company's quest for knowledge about science, the market, the customer, the technology, and the world enables them to plan customer experiences by triangulating their customers' insights and multi-channel expertise with brand strategy to deliver a truly connected brand experience.