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JHU debuts new look aimed at creating more unified identity

Posted: May 15, 2013

Last year, we introduced an identity initiative undertaken at the request of President Daniels, the provost, deans, divisional directors, and the board of trustees. The goal of this initiative was to fashion a more unified identity, one that would better reflect the excellence of Johns Hopkins University and allow us to leverage all of our strengths to tell a more powerful and cohesive story.

Today, you will begin seeing the results of these consultations—the new identities for the university, schools, and divisions. Initially, you will see them on many of our websites. They will begin appearing on other communications materials as they are developed. It is worth noting that no one is being asked to print new materials simply to update a logo. We are taking a common-sense and cost-conscious approach to this effort.

To support the introduction of the new identities, we have launched identity.jhu.edu. We invite you to explore this site, which includes a short video that highlights key elements of the identity initiative and a section for frequently asked questions.

There are two points worth noting: First, the initiative does not replace the university's academic seal, which will continue to be used in official and ceremonial applications, such as on diplomas. The seal is a valuable part of the university's past—and its future. It is not going anywhere. Second, this initiative is for the university and does not affect the Johns Hopkins Medicine identity.

This initiative owes much to the support and guidance of President Daniels, interim Provost Bagger, the deans and divisional directors, and the university board of trustees. I also must extend special gratitude to the communications directors from all the schools and divisions for their extraordinary work in helping lead this initiative.

Finally, to those alumni who responded to our emails, attended our presentations, and provided feedback: Thank you. You truly have been an integral part of this important One University moment.

Sincerely,

Glenn Bieler
VP for Communications